Privacy Policy

1. Who we are

This Privacy Policy explains how Best UK Platform Picks (bestukplatformpicks.com) collects, uses and protects personal data when you use our website. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is the operator of bestukplatformpicks.com. You can contact us about anything in this policy at info@bestukplatformpicks.com.

2. Data we collect

When you visit the Site, we collect:

• Electronic identification data — your IP address, device type, browser type and version, operating system, screen characteristics, timestamps of your visit and approximate (city-level) location derived from your IP address;
• Usage data — pages viewed, links clicked (including clicks on links to partner casino sites), and how you arrived at the Site;
• Interaction data with partner sites — aggregated reporting from our affiliate partners (for example, that a number of registrations came via our links); this reporting does not identify you to us by name;
• Contact data — your email address and the contents of your message, if you contact us.

3. How we use your data

• operating the Site and keeping it secure, including detecting and blocking bots and fraudulent traffic;
• improving and optimising our content and layout;
• measuring visits and traffic sources through analytics;
• measuring the performance of our marketing campaigns;
• administering our affiliate agreements and reporting;
• responding to your enquiries.

4. Legal bases

We process personal data on the basis of our legitimate interests in operating, securing and improving a free comparison service, and on the basis of your consent where required — for example for non-essential cookies and marketing technologies (see our Cookie Policy). Where processing is based on consent, you may withdraw it at any time.

5. Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you;
• have inaccurate data rectified;
• have your data erased (“right to be forgotten”);
• restrict or object to processing, including processing based on legitimate interests;
• receive your data in a portable format;
• withdraw consent at any time, without affecting prior processing;
• lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO), at ico.org.uk.

To exercise any of these rights, email us at info@bestukplatformpicks.com. We respond to verified requests within one month.

6. Data protection and retention

We apply appropriate technical and organisational measures — including encrypted connections (TLS), access controls and minimisation of the data we collect — to protect personal data. We retain data only as long as necessary for the purposes above: security and analytics data is kept in aggregated or pseudonymised form where possible, and correspondence is kept for as long as needed to handle your enquiry and any follow-up.

7. Who we share data with

We share personal data only with:

• Service providers that host and help us operate the Site (hosting, content delivery, security and anti-bot services);
• Analytics and advertising platforms (such as Google and Microsoft) as described in our Cookie Policy;
• Public authorities, where disclosure is required by law.

We do not sell personal data.

8. International transfers

Some of our service providers process data outside the UK. Where that happens, we rely on UK adequacy regulations or appropriate safeguards such as the International Data Transfer Agreement or Standard Contractual Clauses with the UK addendum, so that your data receives an equivalent level of protection.

9. Cookies

We use cookies and similar technologies for site function, security, analytics and marketing. Full details, including how to manage or refuse cookies, are in our Cookie Policy.

10. Changes to this policy

We may update this Privacy Policy from time to time. The current version, with its effective date, will always be published on this page. Significant changes will be highlighted on the Site.